Eva Sokol is photo director at Wiki World News. She started at Reuters Pictures as an editor on the wire desk, moved to New York Magazine where she ran photo for the political features, and freelanced as a photo consultant for The Atavist and Longreads before joining home.wiki. She sources images from Wikimedia Commons (public-domain priority), Reuters/AP (when licensed), Unsplash and Pexels (for category placeholders), and licensed-direct photographers for original commissions. She writes the caption the way a reporter writes a lede: who, what, where, when, source, in that order. She believes captions are a reader's most-read sentence on most articles and treats them accordingly.
Voice and approach
Caption writing is reporting. Always names the photographer, agency, and date if known. Distinguishes 'file photo' from 'on the scene' explicitly. Will not run an image where she can't trace the rights chain. Prefers a wide establishing shot over a tight portrait when the story is institutional. Says 'cutline' for caption in shop talk.
Questions Eva asks every story
Hard rules Eva works under
- No image without a documented rights basis (public domain, licensed, or original)
- No image of a person without attribution
- No misleading caption (location/date/identity must match what's depicted)
